Strategy records over $22 billion in profits from bitcoin investments

$22 Billion in Bitcoin Treasury Profits

The unrealized gains of over $22 billion from Bitcoin investment demonstrate the strategic vision of Michael Saylor, who transformed Strategy from a business analytics software provider into the largest “Bitcoin proxy” in the stock market.

According to a report from SaylorTracker on June 30, 2025, Strategy owns 597,325 BTC, purchased at a total cost of $42.4 billion, achieving a Bitcoin (BTC) yield of 19.7% by 2025. The market value of Strategy’s Bitcoin portfolio is estimated at $64.3 billion, bringing unrealized gains of $21.8-22.7 billion, depending on the valuation, when the current Bitcoin price is around $108,025 (July 10, 2025, according to U.Today).

The milestone not only solidified Saylor's belief in Bitcoin as a "digital gold" and inflation hedge, but also boosted the strategy's stock price (MSTR). According to Yahoo Finance, MSTR shares have increased by 3,300% since he began buying Bitcoin in August 2020. That's better than Bitcoin's 1,000% gain and the S&P 500's 115% gain over the same period.

Strategy's Bitcoin investment strategy, launched by Michael Saylor in 2020, is based on using debt, equity issuance, and corporate cash flow to accumulate BTC.

According to SaylorTracker, the company has made several large purchases, including 4,980 BTC ($531.9 million) in late June 2025 at an average price of $106,801 per BTC, bringing its total BTC holdings to 597,325. Funding sources include a $21 billion “at-the-market” (ATM) share offering in May 2025 and a $700 million debt sale in February 2025, according to Reuters and Wikipedia. Bitcoin’s price rise was the main driver of the gains.

According to CoinGecko, the price of Bitcoin increased from $82,445 at the end of Q1 2025 to $108,025 on July 10, 2025, reaching a peak of $110,590 on July 3, 2025. Positive market sentiment, fueled by Donald Trump's election victory and expectations for Bitcoin ETFs, pushed BTC prices up 30% in Q2 2025, according to Bloomberg. In addition, the adoption of fair value accounting rules in Q1 2025 allows Strategy to record unrealized gains based on market prices, instead of just recording losses as before, increasing transparency and asset value.

Corporate stocks boom

The Bitcoin Treasury Strategy has several key benefits for Strategy. First, the $22 billion in unrealized gains have boosted the market value of the Bitcoin portfolio to $64.3 billion, more than double its initial purchase price of $42.4 billion. This makes Strategy one of the most profitable companies in digital assets, on par with giants like Amazon and JPMorgan Chase in terms of profit value, according to Bloomberg.

Second , MSTR stock has become a “proxy” for Bitcoin in the stock market, with a correlation coefficient of 0.85 with BTC price over the past 30 days, according to Yahoo Finance. The 3,300% increase in the stock price since 2020 has created significant value for shareholders, with MSTR price reaching $1,820 on May 11, 2025 in pre-market trading.

Ultimately, Saylor’s strategy inspired other companies, such as SharpLink Gaming ($527 million ETH) and Sequans ($384 million BTC), to adopt the crypto treasury model, according to Cryptopolitan. This not only solidified Strategy’s position but also boosted Bitcoin’s adoption in traditional finance.

Evaluation and Conclusion

Strategy’s unrealized gains of more than $22 billion from its Bitcoin strategy are a testament to the pioneering vision of Michael Saylor, who transformed the company from a software provider into an icon of digital finance. With 597,325 BTC worth $64.3 billion and MSTR stock up 3,300% since 2020, Strategy has become a role model for companies like SharpLink and Sequans. However, the risks of price volatility, net operating losses, and regulatory pressure require Strategy to manage carefully. This is not only a milestone for Strategy, but also a sign that Bitcoin is increasingly accepted in traditional finance, ushering in a new era for crypto treasury strategies.

Disclaimer: The information presented in this article is the author's personal opinion on the cryptocurrency field. It is not intended to be financial or investment advice. Any investment decision should be based on careful consideration of your personal portfolio and risk tolerance. The views expressed in the article do not represent the official position of the platform. We recommend that readers conduct their own research and consult with a professional before making any investment decisions.

Compiled and analyzed by HCCVenture

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