Samsung Partners with Coinbase to Bring Cryptocurrency to 75 Million Users

From July Pilot to National Rollout

Samsung Electronics has announced a landmark partnership with Coinbase, one of the largest cryptocurrency exchanges in the United States, to bring seamless access to cryptocurrencies to its 75 million U.S. users. The partnership aims to integrate Coinbase’s trading and custody infrastructure with Samsung’s mobile and connected device ecosystem, signaling a bold step toward mainstream consumer adoption of digital assets.

The partnership, first revealed in July 2025, has been significantly expanded today with Samsung Wallet fully integrated into the Coinbase ecosystem. Galaxy users in the US – from S-series flagships to budget A-series phones – can now use Samsung Pay to instantly purchase crypto within the Coinbase app, bypassing traditional funding barriers like ACH delays. Coinbase One perks, normally $29.99 per month, are available free to eligible holders, unlocking priority support, enhanced charts, and enhanced APYs for assets like ETH (up to 5.5%) and SOL (7-9%).

Meanwhile, Coinbase continues to expand its role as a leading compliant exchange and trusted custodian in the United States. Through the partnership, the two companies combine:

• Samsung's large-scale hardware distribution system and brand reputation.

• Coinbase-compliant Web3 trading, custody, and access.

The partnership is aimed squarely at the US retail market, where Samsung has a significant presence in smartphone coverage, providing a ready gateway for tens of millions of users to access cryptocurrencies with pre-installed integrated services.

Samsung's Cryptocurrency Chronicles

Samsung’s blockchain journey began in 2019, when it signed contracts with Theta for video streaming on edge nodes and then Hedera for enterprise-grade DLT in the supply chain. Galaxy phones have had built-in crypto wallets since 2022, supporting self-custody for BTC and ERC-20, but adoption has been below 5% due to UX challenges. Today’s key takeaway? A response to competitors: Apple’s 2024 Tap-to-Pay crypto trials and Google’s ETH Wallet integration have pressured the conglomerate to merge.

Coinbase, with 110 million verified users and $1.2 billion in revenue in Q2, is the strongest exchange—processing $300 billion in volume to date. This is Samsung's third-largest mobile partnership after PayPal and Robinhood, but Samsung's scale is far superior: 1.1 billion devices have been sold globally, according to IDC. The July beta of the duo, limited to fiat exchanges in the US/Canada, raised $150 million in investment—the current expansion could be 10 times that.

Gold mine or legal minefield?

With the US elections amplifying the crypto narrative and the Fed rate cut (25 basis points) increasing the risk, this will flood fiat onto blockchains - every $1 billion inflow corresponds to a 0.3% increase in BTC, according to the regression. Samsung's 75 million user base (median age 35, income $70,000) is a pioneer in the pursuit of yield, potentially adding $5 billion TVL to DeFi by mid-2026. On a micro level, zero-fee transactions beat Robinhood's 1.5% spread, while Samsung Pay's 99.9% uptime ensures stability.

SEC oversight of stablecoins could prevent expansion, and user error in volatile purchases could lead to lawsuits - Coinbase's $4 million insurance fund should help. Mirroring PayPal's 2020 growth (COIN +300%), the cap applies 10% at $500 million if UX goes wrong. Economically, this is deflationary dynamite: More holders will reduce volatility, stabilizing BTC at $150,000.

Disclaimer: The information presented in this article is the author's personal opinion in the cryptocurrency field. It is not intended to be financial or investment advice. Any investment decision should be based on careful consideration of your personal portfolio and risk tolerance. The views expressed in this article do not represent the official position of the platform. We recommend that readers conduct their own research and consult with a professional before making any investment decisions.