Michael Saylor's Strategy₿ Makes $22.7 Billion as BTC Returns to $109,000

Event Background

Strategy₿, a business intelligence software company, began shifting its financial strategy in 2020 when then-CEO Michael Saylor decided to include Bitcoin in the company's asset reserve. Believing that Bitcoin was "digital gold" and a hedge against inflation, Saylor led the company to purchase hundreds of thousands of BTC, using a combination of cash, debt, and equity.

As of May 2025, Strategy₿ owns approximately 576,230 BTC, purchased at an average price of $69,726 per BTC, for a total of approximately $40.18 billion. When Bitcoin reaches $109,000, the value of the company's Bitcoin portfolio is estimated to be approximately $62.9 billion, generating a profit of $22.7 billion.

Strategy₿'s Bitcoin Strategy: Vision or Gamble?

Michael Saylor's strategy is based on the view that Bitcoin is a superior inflation hedge compared to gold or traditional investments. He calls cash "a melting iceberg" and argues that holding cash or bonds in an inflationary environment is unsustainable.

Instead, Saylor turned Strategy₿ into a disguised “Bitcoin investment fund,” with more than 50% of the firm’s $110.7 billion market capitalization coming from Bitcoin’s value.

Key elements of the strategy:

• Strategy₿ has been buying Bitcoin steadily since 2020, capitalizing on price drops and using complex financial instruments such as convertible bonds and preferred stock issuances to finance its holdings. In 2025 alone, the company has spent billions more on Bitcoin, with its most recent purchase being 7,390 BTC worth $764.9 million on May 18, 2025.

• Bitcoin Yield Optimization (BTC Yield): Strategy₿ measures investment performance through the "BTC Yield" index, which has achieved 16.3% since the beginning of 2025, equivalent to a profit of $7.7 billion in Q2 alone. This shows the strategy's outstanding profitability.

• Leverage: The company has raised capital through equity offerings (MSTR, STRK, STRF) and debt, including a “21/21” plan to raise $42 billion over three years to buy more Bitcoin. To date, the company has achieved about 32% of this goal.

Evaluation and Conclusion

Strategy₿’s $22.7 billion Bitcoin profit as BTC hit $109,000 was not only a financial success, but also a turning point in shaping Bitcoin’s role in corporate finance. Michael Saylor has proven that a bold strategy, combined with a strong belief in Bitcoin, can yield results that exceed expectations.

But with risks from price volatility, regulatory action and dilution, Strategy₿’s story remains a dramatic one. As Bitcoin continues to break new highs, the world is watching to see whether “digital gold” will truly become the dominant asset class that Saylor predicted, or whether it’s just a risky financial gamble.

Once again we give our opinion on potential projects in the crypto market. This is not investment advice, consider your portfolio. Disclaimer: The views expressed in this article are solely those of the author and do not represent the platform in any way. This article is not intended to be a guide to making investment decisions.

Compiled and analyzed by HCCVenture

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