LiveArt (ART) - Bringing traditional art to the blockchain?

Art, with its historical appeal and contemporary appeal, represents a multi-trillion-dollar asset class that has outperformed stocks, gold, real estate and other alternatives over the past three decades. Despite its impressive growth and returns, art investment has traditionally been isolated to the elite, due to the high costs associated with purchasing masterpieces. The annual trading volume of the art market has plateaued at around $70 billion, a figure that does not reflect the potential in this vibrant sector.

LiveArt has emerged as a disruptive platform at the intersection of art, technology, and finance. LiveArt is revolutionizing art as an alternative asset class - using blockchain technology to unlock value previously reserved for an exclusive group of collectors.

So what is the LiveArt project?

LiveArt is a protocol operating in the RWAs space, providing a solution to tokenize and fragment artworks into assets on the blockchain. The project's goal is to bring high-end art closer to ordinary users through NFT collections.

In the future, LiveArt is expected to integrate more DeFi activities such as lending/borrowing, derivative trading tools, etc. Thereby, this project will increase the ecosystem to diversify use cases for NFT owners.

Features on LiveArt (ART)

LiveArt uses a Fractionalized Art solution. The solution aims to break down the barriers in the traditional art market where artworks are always “Bluechip” and have very high auction prices, leading to the ability to reach other retail investors.

The fragmentation feature was created to solve this problem, fragmenting works worth millions of dollars into smaller images in the form of NFTs without affecting the value of the original image. This makes the high-end art market more accessible to the general public.

In addition, LiveArt provides 5 other features to diversify user needs, including:

1/ Private Sales

A feature for artists to create their artwork and allow them to upload it to the platform for sale as fragmented NFTs.

The process of submitting and selling artworks on LiveArt includes:

• Artists need to prepare detailed information about their work, then LiveArt will contact to confirm the above information and set out general agreements.

• The platform uses AI technology to generate a unique introduction page and description for each work for sale, where interested buyers need to submit a request to receive a preview.

• Through the number of buyers, the platform automatically evaluates and ranks the top 5 most potential buyers to propose a suitable price. If a buyer accepts, LiveArt will connect with the artist to finalize the final price and complete the transaction.

According to LiveArt, to ensure the transaction process is transparent, the project also provides additional support services such as transportation, painting storage, etc. to ensure safety for both parties when providing and using the platform.

2/ Trading Floor

As an art exchange on LiveArt, artists around the world connect with individuals/businesses. Users can search and filter paintings according to their personal preferences…

Alternatively, sellers can also produce a suitable product based on the information the buyer is looking for. This makes the buying/selling process between the two parties more seamless and easier.

As of December 2024, LiveArt has traded more than 20 million works with prices ranging from $50,000 to $5 million.

3/ Art Price Database

This feature allows providing market data such as total capitalization, number of paintings sold, value of artworks, etc. In addition, this feature is also integrated with AI to make predictions and price the artwork at that time.

According to LiveArt, the platform aggregates data from more than 10 million art galleries worldwide, with information extracted from 1986 to the present. From there, users can monitor and have an overview of the global art market.

4/ Launchpad

Support web3 users to access works of art through NFT. Investors can also access and search for types of assets that suit their needs according to the criteria:

• LiveArt Labs : NFT collection from LiveArt team.

• Fractionalized Art: NFTs that are fragmented from high-value works

• LiveArt Studio : Tokenized NFTs from the works of artists collaborating with the project.

In particular, LiveArt Studio specializes in collaborating with world-famous artists to convert their artworks into NFT collections.

By tokenizing these works, LiveArt Studio helps expand the commercialization market for artists, while bringing high-end art culture to Web3 users.

5/ Fractionalized Art

The fragmentation feature allows users to choose a part of the work at a lower price instead of having to buy a complete NFT (a complete work).

The purpose of Fractionalization Art is to allow as many people as possible to easily access and own a piece of high-end art.

Fractionalized Art process is as follows:

• The works will be selected to be fragmented without affecting its value.

• These works will be fragmented into 1-4-9 shards, each shard consists of many tiles depending on the division function of each work.

• Each piece of artwork will then be auctioned off by the team.

LiveArt Pass NFT Collection

Considered a LiveArt membership card, allowing the owner to enjoy special privileges. The special thing about this NFT is that it has the ability to automatically change color over time based on the owner's on-chain transaction data.

Accordingly, the color of the NFT reflects the owner's journey of collecting works of art. Some of the benefits of users holding NFT LiveArt Pass are:

• Get ART token airdrop

• Early access to collections from LiveArt Studio

• Experience cultural exchange and learning activities in the community

At the time of writing, the LiveArt Pass NFT has a base price ranging from 0.025 - 0.03 ETH. Users can buy LiveArt Pass NFT on the OpenSea or MagicEden NFT exchanges.

LiveArt has recorded numbers such as:

• Over 10 million user wallets

• 1 million active wallets per week

• 2 million NFT collectibles minted

Tokenomics and allocation

• Token Name: LiveArt

• Ticker: ART

• Token Standard: ERC-20

• Token type: Utility

• Total Supply: 1,000,000,000 ART

Funding Rounds

Currently, LiveArt has gone through 3 rounds of capital calls with a total capital raised of more than 5.01 million USD, equivalent to the number of locked tokens being 36.6 million ART tokens.

Leading this round of funding are 3 investment funds: Binance Labs, Animoca Brands and KuCoin Labs. In addition, a number of other investment funds also participated in the round of funding: HashKey Ventures, OKX Ventures, Shima Capital…

Recently, on November 22, 2024, LiveArt opened the sale of ART tokens in the Private round on Magic Square with a total value of 300 thousand USD.

Project Team

LiveArt is developed by members with many years of experience in the field of art and technology, mainly:

• Boris Pevzner: Co-Founder and CEO of LiveArt. Pevzner has served as Co-Founder for technology startups such as Xfire, Collectrium and Carggo.

• Adam Chinn: Co-Founder and Chairman of LiveArt. Adam has worked at art-related companies such as Art Intelligence Global and International Art Finance.

LiveArt Project Airdrop Tutorial

Step 1: Join at the link

https://liveart.io/ref/7841e86b85

Step 2: Connect the web3 wallet address and check login . Participate in the tasks below to collect more ART points. LiveArt is expected to airdrop 1% supply to the community.

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