JPMorgan files for 'JPMD' trademark for blockchain-based digital asset service

JPMorgan Chase, the largest bank in the United States with $4.1 trillion in assets under management, has filed a trademark application for “JPMD” with the United States Patent and Trademark Office (USPTO), according to Decrypt. The filing covers services related to the trading, exchange, transfer, and settlement of digital assets on the blockchain.

6/17/20252 min read

JPMorgan Files to Trademark 'JPMD'

JPMorgan’s “JPMD” filing includes services such as digital asset trading, electronic payment processing, cryptocurrency custody, and real-time blockchain remittance. While it does not explicitly mention “stablecoin,” many experts speculate that “JPMD” (which may stand for JP Morgan Dollar) will be a USD-backed stablecoin that will compete with USDT and USDC. The brand also references securities brokerage and secure online financial transactions, suggesting the bank’s ambition to integrate blockchain into its core banking operations.

The move comes after major US banks were reportedly discussing a joint stablecoin project to counter the dominance of Tether and Circle. With Bitcoin hitting $110,000 and Ethereum hovering around $3,965, JPMorgan appears to be taking advantage of the crypto market’s buoyancy to expand its influence.

JPMorgan in the digital finance era

JPMorgan has been cautious about cryptocurrencies, but has pioneered blockchain with its Kinexys platform, which processes billions of dollars in transactions per day. The bank also launched JP Morgan Wallet to facilitate digital payments and accepts Bitcoin ETFs as collateral. With 60% of Fortune 500 companies adopting blockchain and Bitcoin and Ethereum ETFs attracting $50 billion in institutional capital in Q1 2025, JPMorgan cannot afford to be left out of the digital finance race.

The stablecoin market is now worth $252 billion, with USDT accounting for over 60% of the market. Projects like Pyth Network, which brings on-chain ETF price data, and Cardinal Protocol, which connects Bitcoin to DeFi, show a trend toward integrating traditional finance (TradFi) and decentralized finance (DeFi). The GENIUS Act, expected to be passed in the summer of 2025, would provide a clear regulatory framework for stablecoins, allowing banks like JPMorgan to get more involved.

Conclude

JPMorgan’s filing for the “JPMD” trademark for its crypto trading and settlement services is a strategic move that signals its ambition to lead in digital finance. Whether it’s a stablecoin or a blockchain platform, JPMD has the potential to bring liquidity, transparency, and deep integration between TradFi and DeFi. However, fierce competition and regulatory risks are challenges to overcome.

With the crypto market booming and more friendly policies, JPMorgan has the opportunity to shape the future of finance. Will JPMD become a formidable competitor to USDT and USDC? Stay tuned for the latest developments!

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