Grant Cardone Sells Miami Beach Mansion for 400 Bitcoins

Buy and sell land with Bitcoin

Grant Cardone, a controversial figure known for his bold investment strategies and strong support for Bitcoin, purchased the property at 605 Ocean Blvd in 2021 for $24 million from fashion icon Tommy Hilfiger. After a comprehensive renovation — with seven bedrooms, 12 bathrooms, an infinity pool and a 100-foot private beach — the property’s value is said to have skyrocketed, right up to its $43 million asking price.

Cardone’s decision to accept only Bitcoin reflects his long-standing belief in the cryptocurrency as a superior store of value to traditional real estate, a stance he has reaffirmed since purchasing Bitcoin in 2013 for a $500 speaking engagement, now valued at more than $10 million.

The listing coincides with a Bitcoin bull market that hit an all-time high of $124,128 in August 2025, and a personal strategy shift. Cardone’s recent projects, including the 10X Miami River Bitcoin Fund and a $300 million BTC buyback plan, signal a shift toward crypto-heavy portfolios that combine real estate cashflow with digital assets.

His X post, “605 Ocean Blvd – Sell BTC Only – Trying to Catch the Bottom,” suggests an intention to capitalize on the market correction, although the phrase raises questions about whether it is a tactic or a speculative gamble amid Bitcoin’s 80% year-to-date growth. The move also fits with his philosophy of avoiding investing in a single location, favoring liquid assets like BTC and multifamily real estate that challenge the traditional American dream of homeownership.

Impact on the US Real Estate Industry

The announcement has sparked mixed reactions, with Cardone’s closely watched X exchange adding to the attention. Bitcoin prices rose slightly by 1.5% following the announcement, reflecting speculative interest, although overall market sentiment remains cautious amid recent “whale” sell-offs. For the real estate sector, this could inspire other high-net-worth individuals to explore cryptocurrency payments, prompting platforms like Propy to tokenize more properties. Globally, this aligns with Hong Kong’s Web3 push and the EU’s blockchain initiatives, suggesting a ripple effect on the luxury market.

In the United States, the Trump administration’s pro-crypto stance, including the GENIUS Act’s $3 trillion stablecoin projection, could spur regulatory clarity, although the SEC may scrutinize transaction compliance, given Tether’s recent launch of its Bitcoin-backed USDT. The deal’s success could cement Bitcoin’s status as a global currency, but it also risks reinforcing the perception of cryptocurrencies as a speculative asset, especially if buyers hedge against falling prices, as seen in previous high-profile cryptocurrency transactions.

Evaluation and Conclusion

Grant Cardone’s announcement on August 30, 2025, that he would sell his $43 million Miami beach house for 400 Bitcoins was a risky experiment in the nexus between real estate and cryptocurrency. Driven by his belief in Bitcoin’s superiority over traditional assets and supported by the increased value of a renovated property, the move could pioneer a new model for luxury transactions. The integration with blockchain platforms like Propy and its alignment with Cardone’s broader crypto strategy underscore the company’s intent to innovate, potentially influencing global real estate trends.

Disclaimer: The information presented in this article is the author's personal opinion on the cryptocurrency field. It is not intended to be financial or investment advice. Any investment decision should be based on careful consideration of your personal portfolio and risk tolerance. The views expressed in the article do not represent the official position of the platform. We recommend that readers conduct their own research and consult with a professional before making any investment decisions.