BlackRock Aims to Lead the $11.5 Trillion Crypto Market

BlackRock Aims to Be Number One in Crypto Asset Management

At a financial conference in New York, BlackRock’s Jay Jacobs highlighted that the company is increasing its investment in cryptocurrency ETFs, especially after the success of the iShares Bitcoin Trust (IBIT) and iShares Ethereum Trust (ETHA). IBIT currently manages over $63 billion in assets, while ETHA recorded inflows of $492 million for nine consecutive days in June 2025. BlackRock is also considering new ETFs, including the Solana ETF, and tokenized asset products (RWAs) to meet growing demand from institutional investors.

“Cryptocurrencies are not just an asset class, they are an opportunity to reshape global finance. We want to be at the forefront of delivering that value to clients,” Jacobs said. BlackRock’s goal is to surpass rivals like Grayscale, Fidelity, and Bitwise, which currently dominate the crypto ETF market, to become number one by 2030.

Cryptocurrency goes mainstream

The cryptocurrency market has seen tremendous growth in 2025, with a total capitalization of $3.5 trillion, according to CoinGecko. Bitcoin and Ethereum ETFs attracted $50 billion in institutional inflows in Q1 2025, while stablecoins like USDT ($155 billion) and USDC ($61.5 billion) recorded annual trading volumes of nearly $30 trillion. This comes as Fortune 500 companies, with 60% deploying blockchain, are integrating the technology into supply chains, payments, and data management.

BlackRock has been at the forefront of this trend. IBIT, launched in January 2024, has become the world's largest Bitcoin ETF, surpassing Grayscale Bitcoin Trust (GBTC). ETHA also reached $3.7 billion in AUM, with 1.5 million ETH held. The SEC's accelerated review of the Solana ETF and moves like Pyth Network bringing ETF price data on-chain further reinforce the potential for integration between traditional finance (TradFi) and decentralized finance (DeFi).

The regulatory environment is also becoming more favorable. With SEC Chairman Paul Atkins and Treasury Secretary Scott Bessent backing cryptocurrencies, and the GENIUS Act providing a clear regulatory framework for stablecoins, BlackRock is taking advantage of the opportunity to expand its digital portfolio.

Increasing Confidence in Cryptocurrencies

The involvement of BlackRock, one of the world’s most respected financial institutions, helps legitimize cryptocurrencies in the eyes of traditional investors. With more than 73% of institutional investors planning to increase their crypto positions by 2025, according to Coinbase, BlackRock’s move could attract billions of dollars more into the market. Bitcoin has surged to $110,000 and Ethereum to $3,965, largely due to ETF inflows.

Furthermore, BlackRock’s ambitions send a signal that cryptocurrencies are not just a speculative asset but part of a long-term investment portfolio, similar to gold or stocks. This could prompt other institutions, such as JPMorgan and Goldman Sachs, to increase their investments in cryptocurrencies.

Conclude

BlackRock’s ambition to become the world’s largest crypto asset manager by 2030 is a bold statement, reflecting the transformation of crypto from a speculative asset to a strategic asset class. With $11.5 trillion AUM and market-leading ETFs like IBIT and ETHA, BlackRock is shaping the future of digital finance. However, competition, regulation, and market volatility remain challenges to overcome.

Can BlackRock dominate the crypto market like it did traditional finance? With the support of friendly policies and the trend of tokenization, the answer seems to be yes. Stay tuned for the latest updates!

Once again we give our opinion on potential projects in the crypto market. This is not investment advice, consider your portfolio. Disclaimer: The views expressed in this article are solely those of the author and do not represent the platform in any way. This article is not intended to be a guide to making investment decisions.

Compiled and analyzed by HCCVenture

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