21Shares launches Spot Sui ETF (TSUI) on Nasdaq

Altcoin ETFs are the next category

21Shares, a leading global issuer of cryptocurrency exchange-traded products, has officially launched the 21Shares Sui ETF on Nasdaq . This spot ETF provides US investors with direct, managed access to the blockchain's native token, Sui (SUI), allowing participation through standard brokerage accounts without the need for self-managed wallets or direct cryptocurrency processing.

• Stock ticker symbol & Exchange: TSUI (Nasdaq)

• Release date: February 24, 2026

• Investment objective: To monitor the performance of SUI (measured by price benchmark), adjusted for costs, with potential staking rewards on a portion of the held assets (at the discretion of the funder, subject to regulatory and tax considerations to maintain the licensor's fiduciary status).

• Management fee: A fee rate of 0.30% (waived until October 8, 2026 in some reports).

• Total assets under management (AUM) at launch: Approximately $9.2 million (based on initial trading data).

The fund's structure emphasizes simplicity: Investors gain direct access to SUI's price movements (plus any profits from staking) through familiar brokerage platforms, bypassing complexities such as on-chain custody or tax reporting on direct token ownership.

Sui ecosystem context

Sui, a Layer-1 blockchain based on the Move language developed by former members of the Meta Diem team, emphasizes high throughput, low latency, and a user-friendly experience—positioned as a " smooth blockchain application like a mobile app ." It has garnered attention in DeFi, gaming, and tokenized assets , with strong on-chain metrics (e.g., 30-day DEX volume of approximately $6.5 billion recently).

Upon launch, SUI traded at around $0.86–$0.885, exhibiting modest volatility (down about 1% on the day in some reports, up about 1–2% in others after launch). The ETF launch was seen as a catalyst, attracting traditional capital and liquidity from large investors into the Sui ecosystem amidst broader Layer-1 competition.

Competition in the Crypto ETF Market

The cryptocurrency ETF market is becoming increasingly competitive, with issuers racing to introduce differentiated products. Fee structures, staking rewards (if any), and flexibility in product design are becoming key battlegrounds.

For 21Shares, expanding its operations in the US strengthens its position against competitors such as traditional asset managers and other digital ETF issuers.

While the launch of individual ETFs rarely significantly alters the price of the underlying token, the expansion of the accumulator product contributes to long-term liquidity and capital inflows. Each new ETF:

• Expanding the investor base

• Strengthening regulatory standardization

• Increase market transparency.

• Enhancing the liquidity of the secondary market.

The presence of diversified cryptocurrency ETFs also supports portfolio-building strategies that view digital assets as structured allocations rather than speculative trades.

Our review

21Shares' launch of the TSUI ETF on Nasdaq marks another step in the maturation of digital asset investment products. By integrating cryptocurrency exposure into mainstream financial infrastructure, issuers continue to blur the lines between blockchain-based markets and traditional capital systems.

As institutional demand continues, exchange-traded products (ETPs) are likely to remain central to scaling digital assets in global investment portfolios.

Disclaimer: The information presented in this article is the author's personal opinion in the field of cryptocurrency. This is not financial or investment advice. All investment decisions should be based on careful consideration of your personal portfolio and risk tolerance. The views expressed in this article do not represent the official stance of the platform. We recommend that readers conduct their own research and consult with experts before making any investment decisions.

Compiled and analyzed by HCCVenture

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